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So I’ve said here that I don’t do paid search, and I have yet to really dig into into social media based advertising, like Facebook’s platform (though I may meet with them next week at PubCon). Odds are, I won’t really get that much into socially based advertising (never say never), but from a strategic POV, I am definitely intrigued by the platform, and always looking for winners and losers in the game.
Today’s example just popped up when looking at my sister’s Facebook page – she’s based in VA. I am in Utah – so great – I was shown an ad very geo-targeted at me:
What’s Good About This Ad:
- Use of a common local nickname to appeal to UT residents.
- Great use of imagery.
- Appealed to ease of use flying in under 2 hrs (driving is 5 or so I think).
- Reading between the lines, they might be taking a crack at Utah’s conservative culture, and trying to offer a retreat for us heathens who don’t subscribe to the local theology. Maybe that’s a stretch.
What Doesn’t Appeal to Me:
- We just got 40″ inches of epic, dry Utah blower powder the other day. Why would I need/want to anywhere else? (A lot of my ski friends are snobs that way – we may go mountain biking there in summer instead.)
- Sun Valley Ski Resort, owned by the SLC based Sinclair Oil Group, is notoriously expensive and chi-chi for upper class clientele. (I’m not sure whether to be flattered or insulted) – but I will say, at least they have targeted a person in the right demographic with interest in skiing/snowboarding.
I might like a call to action / price incentive here as well as the convenience factor of flying SkyWest – but for how much $$$?
Popularity: 47% [?]
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