1. We’ve Got You Covered!

Hmm… really? Because I thought the roof of my house, my car and an umbrella did that. But it is interesting that this tag line has 416K results in Google, and can apply to auto parts, a CRM solution, NBA Tickets, and condoms. Well, at least one of those things is fairly accurate.

2. Nature and Wildlife Abound!

So this affliction probably only affects smaller to medium tourism based businesses in more rural areas, and the person writing the web copy is the same one who unplugs toilets, answers phones, takes out the trash and God knows what else. Nothing wrong with being a jack of all trades, it’s just unlikely that SEO/web copywriting will be one of your strong suits.

I think most writers show their lack of creativity with the excessive use of words like: myriad, plethora, abounds, flora and fauna, and the like.

3. Welcome to blah, blah, blah – your #1 source for everything under the sun.

Two things wrong with this one – “Welcome To” implies your readers are dumb and didn’t know what they were looking for when they searched; and who died and declared you #1? Did you get an official award that actually means something? If so, then I retract my argument.

I’m not saying writing tag lines and enticing copy is always easy, it can be challenging – even for pros.  In industrial sectors, it’s pretty dang boring, as a matter of fact. But surely in travel/lifestyle related companies, there’s a lot more you can say that accurately and interestingly describes your company. Not to mention you may want to use a keyword or two.

Please, just be original. If you can’t think of a simple  line that accurately and uniquely describes your business and mission statement, then you need to go back to the drawing board on those two things long before you ever think about a tagline. Or hire someone else to do it for you.

Post from: Adventures In Search & Social Marketing

3 “Marketing” Taglines & Overused Phrases That Make Me Crazy

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