Today’s example just popped up when looking at my sister’s Facebook page – she’s based in VA. I am in Utah – so great – I was shown an ad very geo-targeted at me:

What’s Good About This Ad:

• Use of a common local nickname to appeal to UT residents.
• Great use of imagery.
• Appealed to ease of use flying in under 2 hrs (driving is 5 or so I think).
• Reading between the lines, they might be taking a crack at Utah’s conservative culture, and trying to offer a retreat for us heathens who don’t subscribe to the local theology.  Maybe that’s a stretch.

What Doesn’t Appeal to Me:

• We just got 40″ inches of epic, dry Utah blower powder the other day. Why would I need/want to anywhere else? (A lot of my ski friends are snobs that way – we may go mountain biking there in summer instead.)
• Sun Valley Ski Resort, owned by the SLC based Sinclair Oil Group, is notoriously expensive and chi-chi for upper class clientele. (I’m not sure whether to be flattered or insulted) – but I will say, at least they have targeted a person in the right demographic with interest in skiing/snowboarding.

I might like a call to action / price incentive here as well as the convenience factor of flying SkyWest – but for how much $$$?

Post from: Adventures In Search & Social Marketing

Today’s Semi-Targeted Sun Valley Ad on Facebook

No related posts.