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This just landed in my inbox via a FWD email, so it qualifies as WOM. Given the nature of the contest, it’s the perfect thing to share here too.
Typically, those of us who love to work with action sports companies or old school manufacturers in the industry get frustrated when they don’t get the value of social media or SEO. So I’m always pleasantly surprised when I see new and cool ideas. Rossignol got it right this time, or at least came close..
How it Works:
Visit the special Rossignol search+Win site here, or sign up by clicking this banner:
The really cool part? The contest is essentially an affiliate play… I get points if you sign up and get points. They’ve smartly added “Invite a Friend” and Promote the Game banners for website use, social profiles, blogs & even included BBS code. You can download browser toolbars to make searching for points easier.
Nit Pick: This contest is a perfect example of something Debra Mastaler would suggest as a link building effort. Too bad the banners and link code don’t really do anything for the brand’s main domains. But I’m sure they’ll get some residual link juice off the footer link.
Branding wise, it’s pretty brilliant to get the word out there for Rossi, a brand that’s had its challenges remaining relevant in the new school/freeride era. They do also own Quiksliver, Roxy however, so that makes them pretty cool, and US HQ have moved to Utah. I digress…
As for the search results, well, that’s another story. Powered by Ask+Google means it’s kind of a crapshoot depending on what you’re searching for, if you actually need a good answer.
I plugged “Deer Valley snowboarding” in to see what I’d get. It’s a trick question because DV doesn’t allow snowboarders, as Danny Sullivan just asked me yesterday, because that’s the venue for this week’s Search Insider Summit. He had found this out on the DV site, but SIS’s conference info got it it wrong too.
If you go to the results, you’ll see a mix of Sponsored Ads and presumably natural search results. The next problem I have is not with Rossi, but more the SEM industry as a whole.
Nit Pick: For the love of god PPC people – know your campaign! This is one place where KW Insertion doesn’t work!! I’ve gotten at least two ads encouraging me to snowboard at DV. Thanks, but I’d prefer not to get kicked off the mtn after dropping $80+ bones on a lift ticket. I actually would rather ski at DV anyway. In a shiny, flashy Bogner that is not held together by Duct tape.
I could nit-pick more, but I’m off to win some points. And more gear I really don’t need.
PostScript: Site really needs a leaderboard added, and a little more detail about what it takes to win some points. There’s some details though about points in the Rules, though. Should have read that before agreeing – didn’t verify email with 5 minutes, so lost those points.
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Well it seems like a good mix, innovative but the actually site itself could use ALOT of work – this was a great oppportunity to showcase some products get the logo out and instead they went with a page a first week web development student could have produced.
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