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Last month, I wrote a quick post about the Rossignol Search & Win contest, which operates using Ask.com and Google sponsored search results. I’ll get to results for that in a sec. Today, the SESSIONS Search & Win program popped up on my radar. It’s pretty much the same design (as the Rossi program) and runs on the prodege.com / swagbucks platform:
Sessions isn’t (or at least I’m pretty sure) part of the Rossignol / Quiksilver conglomerate of action sports & lifestyle brands. It would be one thing if Sessions were under the umbrella, but they aren’t. So it troubles me a little that they aren’t being as creative as they could be, and are content to have their brand run a copycat campaign after Rossignol. No problem with also using the prodege platform, but at least come up with a little creative.
One positive thing going for Sessions is that the prizes / points levels are far more attainable than the prizes in the Rossignol Search + Win contest, there just aren’t as many prizes available.
As for the Rossi contest, perhaps the biggest complaint by initial players in my network was that it seemed (near) impossible to get points by searching yourself, and at the very least, it was rare to get over 3 pts as a search reward. Players became frustrated. Now that we’re into the contest a little further, the larger points amount seem to appear more often on the leaderboard.
It seems as though the most effective way to earn points is by getting the word out and getting others to sign up as well – then you earn points on your network. Makes sense, it’s a social / WOM app, essentially. In fact, >95% of my +1000 pts have come from “friends” I invited.
When I first spread the word about the contest, it had just come out, and I had been pretty up front about the fact that I wanted to check it out as more of a social experiment. Along the way though, I’ve seen some pretty blatant spam attempts to get others to play the game. While they may be targeted somewhat relevant (ski & snowboard) forums, they’ve done so at a cost annoying the established members of those communities. Basically, taking a step backwards in SMM. I’m not sure if that’s avoidable, it just seems to be the natural lifecycle in web marketing.
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